Client Overview: Nayantaara is a leading online retailer specializing in traditional Indian clothing and accessories for women. With a focus on quality craftsmanship and unique designs, Nayantaara aims to provide customers with an exceptional shopping experience and a wide range of fashionable products.
Challenge: Nayantaara approached Marelab Services to improve their online visibility and increase organic traffic to their Magento 2 ecommerce website. Despite offering a diverse collection of traditional Indian attire, Nayantaara faced challenges in ranking well for competitive keywords and driving targeted traffic to their online store. They needed a comprehensive SEO strategy tailored to their Magento 2 platform to enhance their online presence and boost sales.
Solution: Marelab Services developed a customized SEO strategy to address Nayantaara’s specific requirements and leverage the capabilities of their Magento 2 ecommerce platform:
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Technical SEO Optimization:
- Conducted a thorough technical audit of Nayantaara’s Magento 2 website to identify and resolve issues affecting SEO performance.
- Optimized website structure, URL hierarchy, and internal linking to improve crawlability and indexability.
- Fixed technical issues such as duplicate content, broken links, and site speed optimization to enhance user experience and search engine rankings.
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Keyword Research and Optimization:
- Conducted extensive keyword research to identify relevant search terms in the Indian fashion industry.
- Optimized product titles, descriptions, and meta tags with targeted keywords to improve relevance and search visibility.
- Created optimized category pages and landing pages targeting specific keyword themes to attract organic traffic.
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Content Strategy:
- Developed a content strategy focused on creating engaging and informative content to attract and retain customers.
- Produced SEO-friendly blog posts, style guides, and trend articles covering topics related to Indian fashion and culture.
- Implemented user-generated content strategies, such as customer reviews and testimonials, to enhance trust and credibility.
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Ecommerce SEO Enhancements:
- Implemented best practices for ecommerce SEO on the Magento 2 platform, including optimization of product images, structured data markup, and canonical tags.
- Enhanced product pages with detailed descriptions, specifications, and customer reviews to improve conversion rates and user experience.
- Implemented schema markup for product rich snippets to enhance visibility and click-through rates in search results.
Results: The implementation of Marelab Services’ SEO strategy led to significant improvements for Nayantaara’s Magento 2 ecommerce website:
- Increased Organic Traffic: Nayantaara experienced a notable increase in organic traffic, leading to more qualified leads and potential customers.
- Higher Search Rankings: Nayantaara achieved higher rankings in SERPs for targeted keywords, resulting in improved visibility and brand exposure.
- Improved Conversion Rates: With enhanced product pages and user-friendly navigation, Nayantaara saw an improvement in conversion rates, leading to increased sales and revenue.
- Enhanced User Experience: The technical optimizations and content improvements contributed to a better user experience, reducing bounce rates and increasing engagement.
- Positive ROI: Nayantaara’s investment in SEO generated a positive return on investment, with increased revenue attributed to the improved search visibility and traffic.
Conclusion: Marelab Services successfully enhanced Nayantaara’s SEO performance on their Magento 2 ecommerce website, helping them achieve higher search rankings, increased organic traffic, and improved conversion rates. By implementing a tailored SEO strategy for an enterprise ecommerce platform, Marelab Services provided Nayantaara with the tools and techniques necessary to thrive in a competitive online Indian fashion market.
