Client Overview: Labrada is a leading enterprise in the health and fitness industry, offering a wide range of high-quality supplements, nutrition products, and fitness equipment. With a strong commitment to customer satisfaction and product excellence, Labrada strives to be a top choice for fitness enthusiasts worldwide.
Challenge: Labrada approached Marelab Services seeking to improve the search engine visibility and organic traffic to their Magento 2 ecommerce website. Despite being a renowned brand in the health and fitness niche, Labrada faced challenges in ranking well for competitive keywords and driving targeted traffic to their online store. They needed a comprehensive SEO strategy tailored to the unique requirements of their Magento 2 platform to enhance their online presence and increase sales.
Solution: Marelab Services devised a customized SEO strategy to address Labrada’s specific needs and leverage the capabilities of their Magento 2 ecommerce platform:
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Technical SEO Optimization:
- Conducted a thorough audit of Labrada’s Magento 2 website to identify technical issues affecting SEO performance.
- Optimized website architecture, URL structure, and internal linking to improve crawlability and indexability.
- Addressed technical issues such as duplicate content, broken links, and page speed optimization to enhance user experience and search engine rankings.
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Keyword Research and Optimization:
- Conducted extensive keyword research to identify relevant search terms in the health and fitness industry.
- Optimized product titles, descriptions, and meta tags with targeted keywords to improve relevance and search visibility.
- Implemented schema markup to enhance rich snippets and improve the appearance of Labrada’s products in search results.
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Content Strategy:
- Developed a content strategy focused on creating high-quality, informative content to engage users and attract organic traffic.
- Produced SEO-friendly blog posts, guides, and articles covering topics related to fitness, nutrition, and supplementation.
- Optimized product category pages and landing pages with descriptive content and targeted keywords to improve search rankings.
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Ecommerce SEO Enhancements:
- Implemented best practices for ecommerce SEO on the Magento 2 platform, including optimization of product images, canonical tags, and structured data markup.
- Integrated user reviews and ratings to improve social proof and increase trust among potential customers.
- Enhanced product filtering and navigation to improve user experience and encourage exploration of Labrada’s product catalog.
Results: The implementation of Marelab Services’ SEO strategy yielded significant improvements for Labrada’s Magento 2 ecommerce website:
- Increased Organic Traffic: Labrada experienced a notable increase in organic traffic, resulting in more qualified leads and potential customers.
- Higher Search Rankings: Labrada achieved higher rankings in SERPs for targeted keywords, leading to increased visibility and brand exposure.
- Improved Conversion Rates: With better-targeted traffic and enhanced product pages, Labrada saw an improvement in conversion rates, resulting in increased sales and revenue.
- Enhanced User Experience: The technical optimizations and content improvements contributed to a better user experience, reducing bounce rates and increasing engagement.
- Positive ROI: Labrada’s investment in SEO yielded a positive return on investment, with increased sales and revenue attributed to the improved search visibility and traffic.
Conclusion: Marelab Services successfully boosted Labrada’s SEO performance on their Magento 2 ecommerce website, helping them achieve higher search rankings, increased organic traffic, and improved conversion rates. By implementing a tailored SEO strategy for an enterprise ecommerce platform, Marelab Services provided Labrada with the tools and techniques necessary to thrive in a competitive online market.
