Background: Marelab Services recently undertook a significant project for Burrow.com, an enterprise-level ecommerce website built on Magento 2. The challenge was to enhance Burrow.com’s online visibility through effective Search Engine Optimization (SEO) strategies, driving organic traffic and improving overall website performance.
Client Overview: Burrow.com is a leading ecommerce platform specializing in modern, customizable furniture. With a commitment to quality, affordability, and convenience, Burrow offers a unique shopping experience for customers seeking stylish and durable furniture solutions.
Project Objectives:
- Increase organic traffic to Burrow.com.
- Improve keyword rankings on major search engines.
- Enhance overall website visibility and brand recognition.
- Drive higher conversion rates and revenue.
Challenges:
- Highly competitive market: The furniture industry is saturated with competitors, making it challenging to stand out.
- Magento 2 platform: While robust, Magento 2 requires specific optimization techniques to achieve desired SEO results.
- Limited brand recognition: Despite offering high-quality products, Burrow.com faced low brand awareness among its target audience.
Our Approach:
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Comprehensive SEO Audit: We conducted a thorough audit of Burrow.com, identifying technical SEO issues, keyword gaps, and opportunities for improvement.
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Keyword Research and Optimization: We performed extensive keyword research to identify high-traffic and relevant keywords. We optimized on-page elements, including meta tags, headings, and content, to target these keywords effectively.
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Technical SEO Optimization: Addressing technical issues, such as site speed, mobile-friendliness, and URL structure, was crucial. We optimized website performance to ensure better crawlability and indexability by search engines.
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Content Strategy: We developed a content strategy focusing on high-quality, informative content to engage users and improve SEO. This included blog posts, product descriptions, and informational pages tailored to Burrow.com’s target audience.
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Link Building: We implemented a strategic link-building campaign to acquire high-quality backlinks from reputable websites, improving Burrow.com’s domain authority and search engine rankings.
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Local SEO Optimization: For brick-and-mortar stores, we implemented local SEO strategies to boost visibility in relevant geographic areas.
Results:
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Increased Organic Traffic: Within the first six months of implementation, Burrow.com experienced a significant increase in organic traffic, with a growth rate of 150%.
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Improved Keyword Rankings: Targeted keywords saw substantial improvements in rankings, with many reaching the first page of Google search results.
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Enhanced Website Visibility: Burrow.com’s overall visibility in search engine results pages (SERPs) improved, leading to higher brand exposure and recognition.
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Higher Conversion Rates: With improved website performance and better-targeted traffic, Burrow.com observed a 20% increase in conversion rates, resulting in higher revenue.
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Positive Brand Impact: Marelab Services’ SEO efforts not only increased traffic and revenue but also helped in building Burrow.com’s brand authority and trust among customers.
Conclusion: Through a comprehensive SEO strategy tailored to the unique needs of Burrow.com, Marelab Services successfully achieved remarkable results. By improving organic traffic, keyword rankings, and overall website visibility, we helped Burrow.com establish a stronger online presence and drive significant business growth. Our ongoing partnership continues to focus on maintaining and further enhancing Burrow.com’s SEO performance, ensuring sustained success in the competitive ecommerce landscape.
