Covers Cart

Background: Marelab Services recently undertook a substantial project for CoversCart.com, an ecommerce platform built on Magento 2, specializing in mobile phone covers and accessories. The primary objective was to boost CoversCart.com’s online visibility through robust Search Engine Optimization (SEO) strategies, driving organic traffic and enhancing overall website performance.

Client Overview: CoversCart.com is a prominent online retailer offering a wide range of mobile phone covers and accessories. With a focus on quality, variety, and affordability, CoversCart provides customers with a convenient shopping experience for protecting and personalizing their devices.

Project Objectives:

1. Increase organic traffic to CoversCart.com.
2. Improve keyword rankings on major search engines.
3. Enhance overall website visibility and brand recognition.
4. Drive higher conversion rates and revenue.

Challenges:

1. Intense Market Competition: The mobile accessories industry is highly competitive, making it challenging to differentiate CoversCart.com from competitors.
2. Magento 2 Platform: While robust, Magento 2 requires specific optimization techniques to achieve desired SEO results.
3. Limited Brand Awareness: CoversCart.com faced low brand recognition among its target audience, hindering organic growth.

Our Approach:

1. Comprehensive SEO Audit: We conducted a detailed audit of CoversCart.com to identify technical SEO issues, keyword gaps, and opportunities for improvement.

2. Keyword Research and Optimization: Extensive keyword research helped identify high-potential keywords relevant to mobile covers and accessories. We optimized on-page elements, including meta tags, headings, and content, to effectively target these keywords.

3. Technical SEO Optimization: Addressing technical issues such as site speed, mobile-friendliness, and URL structure was crucial. We optimized website performance to ensure better crawlability and indexability by search engines.

4. Content Strategy: We developed a content strategy focusing on high-quality, informative content to engage users and improve SEO. This included product descriptions, blog posts, and informational pages tailored to CoversCart.com’s target audience.

5. Link Building: Implementation of a strategic link-building campaign helped acquire high-quality backlinks from authoritative websites, boosting CoversCart.com’s domain authority and search engine rankings.

6. Local SEO Optimization: For targeting local customers, we implemented local SEO strategies to improve visibility in relevant geographic areas.

Results:

1. Increased Organic Traffic: Within six months of implementation, CoversCart.com experienced a significant increase of 180% in organic traffic, indicating improved search engine visibility and user engagement.

2. Improved Keyword Rankings: Targeted keywords showed substantial improvements in rankings, with many achieving top positions on Google search results pages (SERPs).

3. Enhanced Website Visibility: CoversCart.com’s overall visibility in search engine results improved, leading to higher brand exposure and recognition among potential customers.

4. Higher Conversion Rates: With enhanced website performance and better-targeted traffic, CoversCart.com observed a 25% increase in conversion rates, resulting in higher revenue generation.

5. Positive Brand Impact: Marelab Services’ SEO efforts not only increased traffic and revenue but also helped in building CoversCart.com’s brand authority and trust among customers.

Conclusion: Through a comprehensive SEO strategy tailored to the unique needs of CoversCart.com, Marelab Services successfully achieved remarkable results. By improving organic traffic, keyword rankings, and overall website visibility, we helped CoversCart.com establish a stronger online presence and drive significant business growth. Our ongoing partnership focuses on maintaining and further enhancing CoversCart.com’s SEO performance, ensuring sustained success in the competitive ecommerce landscape.