Client Background: is a vibrant platform dedicated to empowering startups and entrepreneurs by providing valuable resources, insights, and networking opportunities. Despite its innovative offerings, faced challenges in attracting and engaging its target audience due to an outdated website and limited online visibility. To overcome these hurdles, partnered with Marelab Services to revamp its website and enhance its digital presence.


  1. Website Redesign: Transform into a modern and user-friendly platform to attract and engage entrepreneurs effectively.

  2. SEO Optimization: Improve’s search engine ranking and visibility to increase organic traffic and user engagement.

  3. Graphics Design: Develop visually appealing graphics and branding elements to enhance’s identity and professionalism.

  4. WordPress CMS Development: Build a scalable and easy-to-manage website on WordPress to facilitate seamless content updates and future growth.


Website Redesign:

  • Conducted comprehensive research on’s target audience and competitors to inform the redesign process.
  • Crafted a modern, intuitive website layout using contemporary design principles and user experience best practices.
  • Implemented clear navigation and intuitive user interface elements to enhance the user experience and encourage engagement.

SEO Optimization:

  • Conducted extensive keyword research to identify relevant search terms and opportunities for optimization.
  • Optimized website structure, meta tags, and content to improve’s search engine ranking using on-page and technical SEO strategies.
  • Implemented local SEO techniques to enhance visibility in targeted geographic regions, attracting entrepreneurs seeking resources and networking opportunities.

Graphics Design:

  • Developed a cohesive visual identity for, including logo design, color palette selection, and brand imagery.
  • Created custom graphics and illustrations to enhance the website’s visual appeal and effectively communicate’s message and offerings.
  • Ensured consistency in branding across all graphics and visual elements to strengthen brand recognition.

WordPress CMS Development:

  • Built’s website on the WordPress platform to provide a flexible and scalable content management system.
  • Integrated custom functionalities and plugins to enhance website performance, security, and usability.
  • Ensured responsiveness across all devices for a seamless user experience.


  1. Improved User Engagement:

    • Redesigned website received positive feedback, resulting in increased time spent on site and lower bounce rates.
    • Clear navigation and visually appealing design led to higher engagement and more interaction with’s resources.
  2. Enhanced Search Visibility:

    • Implementation of SEO strategies resulted in significant improvement in search engine rankings for relevant keywords.
    • Increased organic traffic and user engagement as a result of improved visibility on search engines.
  3. Stronger Brand Identity:

    • Visually stunning graphics and cohesive branding elements elevated’s brand presence and professionalism.
    • Greater recognition and trust among entrepreneurs, leading to increased engagement and participation in’s community.
  4. Efficient Content Management:

    • WordPress CMS provided an intuitive platform for managing website content, enabling easy updates and scalability.
    • can now effortlessly publish new articles, resources, and event updates to keep its audience informed and engaged.


The collaboration between and Marelab Services exemplifies the transformative impact of strategic digital solutions in enhancing online visibility, user engagement, and brand presence. Through expertise in SEO, web design, graphics design, and WordPress CMS development, Marelab Services successfully revitalized’s online platform, attracting more entrepreneurs, providing valuable resources, and fostering a thriving community. This project showcases the power of strategic digital solutions in driving growth and success for startup platforms like