Client Background: Play Google is an innovative mobile app designed to provide users with a seamless and enjoyable gaming experience. Despite its unique offerings, Play Google faced challenges in increasing its app visibility and attracting more users. To address these challenges, Play Google partnered with Marelab Services to implement strategic SEO solutions.


  1. SEO Optimization: Improve Play Google’s app visibility and ranking on app stores to increase downloads and user engagement.


SEO Optimization:

  • Conducted a comprehensive analysis of the gaming market and Play Google’s target audience to identify relevant keywords and optimization opportunities.
  • Optimized Play Google’s app title, description, and keywords to improve its visibility and ranking on app store search results.
  • Implemented app store optimization (ASO) strategies to enhance Play Google’s presence in the gaming category and related searches.
  • Developed a backlink strategy to increase the app’s authority and credibility, leading to higher rankings.


  1. Improved App Visibility:

    • Play Google’s app visibility significantly increased on app store search results.
    • Higher rankings for relevant keywords led to increased exposure and discoverability among potential users.
  2. Increased Downloads:

    • Implementation of ASO strategies resulted in a higher number of downloads for Play Google.
    • Improved visibility and rankings attracted more users to download and install the app.


Through strategic SEO solutions provided by Marelab Services, Play Google successfully enhanced its app visibility and increased downloads. By optimizing app store elements and implementing ASO strategies, Play Google achieved higher rankings in relevant searches, leading to increased user engagement and downloads. This project exemplifies the importance of SEO in maximizing app visibility and attracting more users in the competitive mobile app market.